INSPIRING ITALY’S SMEs.
As part of its global expansion, Alibaba.com lands in Italy. We created a 360° campaign to boost awareness through a message centered in the “Made in Italy” spirit. The campaign, aimed to inspire and build trust among Italy’s SMEs, was conceived to be developed in a multiplatform approach.

CLIENT
Alibaba.com

PROJECT
Go Export - Launch Campaign

UNITS
Campaigns | Digital