AN ACTIVATION OF SPORT, PASSION AND BRAND EXPERIENCE.
On the occasion of the Juventus-Milan big match, DAZN and WLA created a special activation in the heart of Milan, transforming the iconic Corso Magenta newsstand into a unique gathering place dedicated to fans.

Fully customized with DAZN's brand identity, the newsstand delivered emotions and special memories by distributing over 4,000 official scarves created to celebrate the event. The scarves, quickly sold out, became a tangible symbol of the passion connecting fans to great football.

This initiative allowed DAZN to strengthen its bond with the community, creating a unique moment of direct and emotional engagement, igniting enthusiasm throughout the city.