UNEXPECTED IS THE KEY.
To raise awareness on Discovery’s new TV show Naked and Afraid we opened a real shop in the heart of Milan. A boutique where survival tools were sold, making a direct reference to the show. An anthropological experiment where the audience got completely surprised thanks to the unconventional ingredient: shop’s staff was completely naked!

2 days | 4 naked natives | 300 tools sold | 1000 visitors | 252 shocked | 357 embarrassed | 390 excited | 1 indifferent

CLIENT
Discovery Italy

PROJECT
Nudi e crudi Pop-up

UNITS
Events