THE AIRSTREAM ROADSHOW.
Enel tours the country with a long itinerary full of activities to take Enel’s energy everywhere. We designed an Airstream caravan where the different activities of the roadshow took place, discovering the traditions and the different local excellences of Italy thanks to ambassadors and influencers who listened, learned and interacted together with the citizens. Each event was streamed in the various Enel Stores in the region.

1 airstream | 8 months | 15.000 km | 23 stages | +200 earned media articles | +34k visitors | +14M impressions | 150k livestream viewers | 2 flat tires

CLIENT
Enel

PROJECT
Enel Energia Tour

UNITS
Events