MAKE PREVENTION A PRIORITY. SUPPORT RESEARCH.
October is Breast Cancer Awareness Month, a time dedicated to preventing the most common cancer affecting women, with over 55,000 new cases each year in Italy alone. Together with Fondazione Veronesi, we created a campaign that cuts straight to the point: prevention is a priority, and there’s nothing more important than taking care of yourself.

The creative concept uses a light and unconventional tone, turning the most unlikely excuses into a reminder not to delay your health check-ups. A multichannel campaign airing on TV, digital, print, and social media, designed to reach everyone—even those with a ready-made excuse!

CLIENT
Fondazione Veronesi

PROJECT
Campaign October 2024

UNIT
Campaigns