CELEBRATING A LOVE STORY.
To launch the new Fox TV series Romolo + Giuly, we organized a real wedding to celebrate the love story: from the press conference to the dinner and afterparty. An event designed to highlight the main concept of the TV series: the contrasts between two families. The channel’s TV audience participated through a dedicated hotline to get an invitation to the wedding, where indie band Lo Stato Sociale played.

4539 tried to get an invite | 100 journalists | 500 guests | too many wedding crashers | 1 cake | 2 non drinkers

CLIENT
FOX International Channels Italy

PROJECT
Romolo + Giuly Launch Event

UNITS
Events