TAKING JACK’S NEW ENERGY THROUGHOUT ITALY.
Cheers That Count is the 2022/2023 Jack Daniel's tour traveling all over Italy taking Jack’s new energy to nightclubs and cocktail bars.

To push consumption of JDTW and JDTA and create awareness on these two spirits’ hero serve, consumers were engaged with the chance to win official Jack Daniel’s gadgets from a vending machine inside the venue, creating visibility thanks to the dedicated brand’s corner.

+70 venues | 3 teams | +20k participants | 6000 cocktails | +3k gadgets distributed | hundreds of good reasons to share with Jack

CLIENT
Jack Daniel’s Italy

PROJECT
2022/2023 Consumer Nights

UNITS
Events | Tour