THE ABBEY OF TASTE.
A fully immersive experience into the look&feel of one of the Ab InBev beers: we designed the new promotional POS materials, a tasting activation and the on trade identity booklet for Leffe. Our work was produced and distributed to carefully selected clubs and restaurants across Italy.

CLIENT
Ab InBev

PROJECT
Leffe On-trade identity, POS materials and Tasting

UNITS
Retail | Events