SMASHING THE GAME.
Padel has a very special and unique vocabulary: a language of its own. Let’s use it as a way to speak directly to the target while gaining credibility for the worldwide launch of Macron's new Padel line. We developed a whole new campaign and a content strategy to raise awareness about the arrival of the new player on the block.

2 shooting days | 4 players | 16 outfits | 5 rackets | 156 smashes | a ton of clips and photos | 0 injuries

CLIENT
Macron

PROJECT
Padel Launch Campaign

UNITS
Campaign