A POP TWIST ON THE CLASSIC STORY.
MTV’s Ex On The Beach Italy is back for a 3rd season. To raise awareness on the return of the successful franchise we developed an ATL campaign consisting on two TV spots and the official show’s keyart. The creative idea behind? A pop twist on the classic story of Adam and Eve: The first couple. Or were they?

In this campaign, The Past Bites Back!

Adam & Eve | 4 ex’s | 18 apples | 2 snakes | hundreds of exotic plants | 2 TV Spots | 1 giant billboard | 1 successful launch

CLIENT
ViacomCBS Networks EMEAA

PROJECT
Ex on the Beach Italy Season 3

UNITS
Campaigns