A NEW DIMENSION OF BRAND EXPERIENCE.
We elevated Oakley's brand experience by transforming the Milan showroom into an authentic urban playground inspired by Oakley’s headquarters in Foothill Ranch, California. The space unites community, performance, and technology, offering visitors an immersive and authentic experience.

From creative concept to physical setups, the environment was designed to naturally extend the brand—dynamic, lively, and able to tell a compelling story through visitors' direct experiences.

This initiative strengthened Oakley's relationship with its community, providing consumers with an innovative, constantly evolving space fully aligned with the brand’s identity and values.

CLIENT
Oakley

PROJECT
Tortona Experience

UNITS
Events | Retail