CROWNING THE NEW COLA KING.
To raise awareness and push the trial of the new Pepsi MAX® formula, we reinvented the famous blind taste format to challenge the market’s leader, making the audience decide who to crown king of the sugar free cola drinks. To increase the activity’s reach, Lodovica Comello participated as the guest campaign ambassador for the tour.


7 cities | 11 stages | 35 days | 1 airstream | +25k taste tests | 1 king crowned

CLIENT
Jack Daniel’s Italy

PROJECT
Jack Daniel’s Tennessee Campus

UNITS
Events