ICONIC COCKTAILS AND UNIQUE EXPERIENCES!
Brown-Forman took Rome by storm with a series of unmissable events at RBS 2024. From creative workshops to international guest shifts, we turned every corner of the fair into an experience to live and sip.

From skaters flying on ramps made from Jack Daniel’s barrels, to iconic cocktails paired with gourmet pizza, and a vintage minivan bringing Mediterranean vibes through the streets of Rome with Gin Mare, there was never a dull moment. And for DIY enthusiasts? Woodford Reserve offered the chance to craft your own personalized Old Fashioned.

Brown-Forman at the Roma Bar Show: the perfect blend of entertainment and mixology.

3 days | 5 iconic brands | countless cocktails enjoyed | The most important beverage fair | 4 side shows in collaboration with 4 of the 50 Best Bars | Ramps, DJ set, Graffiti, Workshops, and Frozen Cocktails | Thousands of visitors | The world’s top premium brands

CLIENT
Brown Forman

PROJECT
Roma Bar Show ‘24

UNITS
Events