BOOKTOKERS ARE THE NEW ROCKSTARS!

For the XXXV edition of the Salone del Libro di Torino we worked side by side with Tiktok, Official Entertainment Partner of the event.

Meetings with publishers, meet & greets with writers, games and various performances gave life to the stand we set up for the occasion: a real set for the hundreds of videos that participants posted on the social media platform using the hashtag #SalTo23.

See you next year!

Thousands of fans | 2 panels | a stand | +400 guests | lots of creators | more than 50 million views on TikTok

CLIENT
TikTok

PROJECT
Salone del Libro

UNITS
Events